Ita

Anna Nardi took part in the interesting round table entitled “Il Design volano dell’innovazione e chiave del marketing tra tutela delle idee e vantaggio competitivo” (Design the driving force behind innovation and the key to marketing amid protecting ideas and competitive advantage) organised by SIB, Società Italiana Brevetti, at the headquarters of Microsoft House, Milan, as part of the Brera Design Days event (12-18 October 2018).

Coordinated by Silvia Botti, Editor-in-Chief of Abitare, the other participants included Marcello Bencini (Strategic Planning Manager of Dainese), Mara Mondolfo (Trademark and Design Consultant of Società Italiana Brevetti) and the designer Odoardo Fioravanti.